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This guide will help you understand our process for creating impactful and relevant visuals for your online courses, ensuring they enhance clarity, engagement, and professional learning.

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Why Purposeful Media Matters

Well-chosen visuals make concepts clearer, speed up understanding, and keep learners engaged. When you design images with intent (not decoration), you:

• ✅ Reinforce key messages.
• ✅ Help learners grasp complex ideas quickly.
• ✅ Keep your course consistent and professional.

Think of each image as a mini learning aid. If it doesn’t enhance the learning experience, rethink it.

Step 1: Clarify the Learning Goal

Define what the learner should understand or do after seeing the image. Note the following:

• Audience & context (role, environment, device size).
• Single takeaway/message you want the visual to reinforce.
• Why an image helps (e.g., “This process is hard to explain with text alone”).

Step 2: Choose the Right Media Type

Match the goal to a format that communicates it the best:

Step 3: List the Must‑Haves (and Don’ts)